Read about the growing importance of Gen Y and social responsibility for your brand.
这份白皮书包含以下方面的见解 :
When it comes to brands, research continues to stress the importance of social responsibility among millennials. In the past it was common for companies to source goods from overseas with little concern about who was making them or the labor conditions they were manufactured in, but times have changed. With the rise of socially conscious Millennial consumers, it’s clear that brands can no longer afford to ignore ethical compliance throughout their supply chains.
Millennials’ consumer behavior is heavily influenced by social responsibility, more so than those of any other demographic. This whitepaper will give you insights about:
Meaningful progress and transparency in corporate social responsibility requires active engagement in your brand’s supply chain. Learn what to look for in an ethical audit service provider so you can improve your relationship with Millennial consumers.
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