The ongoing COVID-19 pandemic and resulting economic crisis is causing a major shift in consumer’s lifestyle and shopping behavior. While the majority of industries and markets are experiencing a considerable downturn, sales in the Middle East are going against the trend. In the current climate, high-quality apparel and textile products hold great potential for foreign trade in the Middle East.
However, the process for exporting products to the Saudi market can be complex. In this webinar, we will introduce you to the SALEEM program and discuss the SASO/SABER certification requirements for brands exporting their apparel and textile products to Saudi Arabia.
Ahmed Raza has been a Technical Leader/Key Account Leader at QIMA since 2017 and is based in the Middle East. Ahmed brings his expertise in the SASO program (SABER) to successfully support multiple clients at QIMA, one of the approved SASO certification bodies. Ahmed has vast experience and knowledge about the Saudi Arabia conformity program and supports QIMA’s SASO Global Operations Department.