Are you manufacturing outside of the European Union (EU)? Do you plan to sell imported goods in the EU? Authorized Representative (AR) or an EU Rep is required for certain products when entering the EU market.
AR is a neutral and legal person established within the EU who can represent your company’s EU branch, however, to be an EU AR, they must understand the regulatory requirements and be able to communicate with the authorities on behalf of your company.
Join our expert to understand more about EU AR and what you should be aware of when entering the EU market.
Adrian holds an electrical engineering degree from the University of Applied Sciences in Köln. With rich experience working in various leading organizations in brands and in the testing industry, Adrian joined QIMA Hansecontrol as Director Electricals for Europe and Asia in 2021. Through working with global brands and manufacturers to inspect and test bicycles, electronics, and e-bikes, Adrian understands the daily challenges importers, retailers, and manufacturers of E-Bikes are facing. Currently, Adrian leads the electrical and electronics team in Europe and Asia to help clients achieve compliance globally.